Our Story
Founded in 1995, The R. L. Hawkins Group has built its reputation on something no national distributor can manufacture, relationships earned over decades.
How We Got Here
Robert L. Hawkins didn't enter the packaging industry as an outsider. For 17 years, he managed all purchasing agreements for packaging materials across Coca-Cola USA's North American fountain syrup manufacturing plants, one of the most complex procurement roles in American consumer goods.
In 1984, he played a key role in introducing the "Bag-In-Box" system that revolutionized how soft drinks reach the fountain market.
He took that knowledge, the suppliers, the standards, the relationships, and founded The R. L. Hawkins Group, Inc. Coca-Cola USA became his first customer in 1996. They have been with us ever since.
1978 – 1995
Territory Sales Manager in the mid-Atlantic region, then Buyer for Coca-Cola USA, managing all packaging procurement across North American manufacturing plants. Instrumental in the 1984 "Bag-In-Box" industry innovation.
1995
Robert L. Hawkins launches the company in Decatur, Georgia, drawing on deep industry expertise and relationships cultivated over nearly two decades inside one of the world's most demanding supply chains.
1996
Featured in the Atlanta Journal-Constitution's Personal Technology section: "A High-Tech Home Office." The coverage, including mention of Coca-Cola as a client, significantly elevated the company's profile and attracted additional Fortune 500 clients.
2000
Named Atlanta Minority Supplier/Distributor Firm of the Year by the U.S. Department of Commerce for excellence in service and commitment to quality.
2024
Michael A. Hawkins joins the company full-time, bringing advanced scientific and analytical expertise. The founder's son was warmly received at client locations across four states within his first 60 days, ensuring continuity for the relationships that define this business.
Leadership
Founder & Chairman/CEO
A U.S. Army veteran and Clark Atlanta University graduate, Robert spent 17 years at The Coca-Cola Company before founding The R. L. Hawkins Group in 1995. His purchasing expertise and supplier relationships form the backbone of everything the company does.
In three decades, he has built a client base that includes Fortune 500 corporations and government agencies across the United States, relationships measured not in contracts, but in trust earned over years.
Operations & Business Development
Michael brings a rare combination of scientific rigor and analytical depth to the business. A molecular biologist with a Master's degree from the University of Texas at Austin, he spent four years as an Application Scientist at PerkinElmer/Revvity, where he built custom data analysis pipelines and led complex technical projects.
His skills in Python, data analysis, and systems thinking are now focused on strengthening the operational infrastructure and client relationships of The R. L. Hawkins Group.
Recognition & Press
2000
Awarded by the U.S. Department of Commerce Minority Business Development Agency for excellence in service and commitment to quality.
1996
"A High-Tech Home Office", front-page story in the Personal Technology section, highlighting the company's launch and its Coca-Cola relationship.
Atlanta Journal-Constitution, July 21, 1996
U.S. Dept. of Commerce, MBDA, October 25, 2002
Featured in Coca-Cola "Partners in the Promise" National Campaign, 2002
Robert Hawkins and The R. L. Hawkins Group were selected by The Coca-Cola Company to appear in national supplier diversity advertisements published in Business to Business magazine (September 2002) and Black Enterprise magazine (November 2002).
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